Perhaps you’ve Spotted some of our work.
We could rattle on all day about our terrific interactive services, but we thought we’d save you some time and let our work do the talking. Take a look at a few of the solutions we’ve developed for our clients.
The Columbus Regional Airport Authority needed to update its digital brand and technology for its four different branches of service. Because each branch has unique services and customers, Creative Spot needed to determine how to tie the four distinct idenities of each branch's website together with a consistent brand.
Creative Spot developed four different websites with a consistent layout, design, and navigation to tie them together, but with separate color palettes to differentiate between the target audiences.
A full content management system was created, which gives airport personnel complete access to change and update the website. Personnel have the ability to login to one central area and manage all four websites. Everything is tied together for easy usability. Photographs and shared information are all stored in one main location, which makes it simple to use photographs, press releases, annual reports, and any other information in multiple areas throughout the four different websites.
The websites integrate third party data for flight schedules, low fares, and a booking engine. Social media and RSS feeds were also integrated on multiple pages throughout the four websites.
Other features include:
- The development and design of over 25 interactive maps for airport terminals and real estate
- Mobile version of Fly Columbus
- Rickenbacker Inland Port is available in five languages
The ultimate result of the project was the successful combination of all four websites into one brand with separate identities.
Columbus Regional Airport Authority was impressed with the easy-to-use full content management system, which left the airport personnel in complete control of website content.
The websites consisted of a user-friendly environment, and website traffic increased.
Roof Kit Roofing Products came to Creative Spot with no digital brand strategy. Roof Kit has three different product lines, each with roughly 15 accessories. Starting from scratch meant all of the product lines and accessories needed to be organized within the website in addition to developing a user-experience design for the site. Training materials also needed to be integrated into the website, including videos and documents.
Creative Spot developed a website that organized and displayed Roof Kit’s products and how they apply to different target audiences. This information was formatted in a way that makes sense to their entire range of customers, from homeowners to retailers.
To inform potential customers about the products and benefits a video spokesperson was created for both the homepage and the retailers page.
For training purposes, multiple video segments were developed for the three different product lines.
A comprehensive, dynamic website was created, which was also a consumer and retailer friendly tool that Roof Kit could use for marketing, training, and sales. The informative nature of the website alleviated the burden of the technical support team. Upon its launch, the website traffic steadily increased.
Minden-Tahoe Airport's online presence originally consisted of nothing more than an outdated, basic website with minimal functionality. The lack of an acceptable website prevented the airport from serving their customers and their community. Minden-Tahoe Airport was in need of an updated, contemporary, and functional website that would reflect changes within the airport as well as how it interacts with and serves the community.
Beginning from scratch, Creative Spot developed an economical yet visually appealing website with high functionality. The website is easy to navigate and features a partial content management system that allows airport personnel to update certain areas via the user-friendly admin tool. This gives airport personnel the ability to post news releases and photographs. The site integrated the airport’s social media and included an email capture system so customers and the community can receive updates about the airport.
The website was positively received by the Minden-Tahoe Airport community and county. The final result improved the visibility and credibility of the airport and its services.
Woeber’s originally came to Creative Spot with a website that was completely self-maintained. However, the website was outdated, lacked search engine optimization, and didn’t promote new product lines or flavors. The shopping cart feature of the website was not owned or managed by Woeber’s and was overall inefficient.
Creative Spot designed a website that would allow Woeber’s to better serve its customers. Woeber’s is continually adding new flavors and products, so the new site was formatted to easily highlight new lines. A user-friendly shopping cart was developed in which Woeber’s could maintain and control pricing and shipping. An e-Commerce platform was developed so that customers would receive their products quickly and inexpensively.
Since the creation of a user-friendly website, Woeber’s has seen an increase in orders, and the fulfillment of orders is more efficient due to the e-Commerce platform. Woeber’s is able to maintain the website themselves and is able to easily add or remove products and change pricing.
When BikeSource first used Creative Spot’s interactive services, the company was serving its four different markets of Charlotte, NC; Columbus, OH; Denver, CO; and Kansas City, KS with one website. The four markets share a common brand identity but each market offers unique brands, types of riding, demos, sponsored events and most importantly weather forecasts, a driving force behind sale patterns. In addition to a desire to communicate the correct information to each market, BikeSource also wanted to cater to customers on an individual basis since cyclists gravitate towards being regulars at local shops.
To begin Creative Spot created four separate websites with harmonious branding. The individual sites include ‘News and Events’ sections to be updated based on trends within the specific markets. Each site also provides information on local rides and BikeSource demos, clinics and training rides. Customers are able to register for local email lists through the regional websites, which allows BikeSource to only contact customers about information relative to their geographical location.
To continue region-specific marketing, Creative Spot also developed four individual Facebook pages. The Facebook pages allow shop managers to quickly update fans on local events, rides, and deals. The pages provide customers with an easy outlet to supply feedback and hold direct communication with BikeSource managers and owners.
BikeSource customers found the regional websites much more helpful in providing relative information, and BikeSource’s goal of reaching patrons on an individual basis was met. The individual sites further enforced BikeSource’s identity as a local shop rather than a mass retailer. BikeSource also benefited from the opportunity to drive sales based on local happenings. While the same sales and campaigns occur in all ten shops, the start and end dates can adjust to weather patterns and local cycling events.
Four separate sites with individualized news, events, and rides also greatly increased BikeSource’s optimization due to the variety among topics, and overall enhanced BikeSource’s web presence.