Content Marketing: Why You Need To Have It

Content marketing has become the it factor in connecting with consumers. As people are increasingly tuning out traditional marketing techniques, producing quality content has become essential in a successful marketing strategy.

Content marketing revolves around three key factors: helping your customers solve a problem, empathizing with their needs, and building credibility so that your efforts come off as genuine. Good content can successfully tell your story and build brand loyalty. As some say, content marketing is about telling, not selling.

By sharing content that’s directly related to what you sell, you build trust by establishing yourself as an expert in your field. You become an educator and a partner in consumer choice—you replace hype with help.

So how do you produce quality content? Intentionally. It’s not something that can be done haphazardly. It takes a solid plan. Many companies are beginning to hire content specialists, people who understand content creation and distribution. They know how to build the relationship that gets the sale.

So, if you’re ready to jump on board and conjure up some good content, here’s a list of the most popular content strategy avenues:

  • Blogs
  • Newsletters
  • Social media posts
  • E-books
  • Podcasts
  • Video
  • Live seminars
  • Webinars

And, stay tuned for our next blog to see why your content strategy needs to be mobile friendly.

Sources:

http://www.business2community.com/content-marketing/use-content-marketing-tell-story-sell-story-01071780

http://www.copyblogger.com/content-marketing/

http://www.forbes.com/sites/jaysondemers/2013/10/08/the-top-7-content-marketing-trends-that-will-dominate-2014/

This entry was posted in Content Creation, Content Management, E-mail Marketing, Marketing, Social Media. Bookmark the permalink.

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